Normas editoriales

Apptizo’s editorial guidelines are the rules every reviewer follows before, during and after publishing an article. They exist so that you, the reader, can trust what you read here.

1. Independence

Apptizo is editorially independent. We choose what to review and how to review it. We do not accept payment, equity, gifts of meaningful value, free pro accounts beyond the standard review period or any other consideration in exchange for coverage. Press seats and trial keys that are normally offered to the press are accepted only when they are also offered to the public, and only for the duration of the review.

2. Separation of editorial and commercial

Sponsored content, when it appears, is labelled “Sponsored” at the top of the article, in the byline and in the URL. It is never published as a review and never appears in any “Best X for Y” ranking. Affiliate links may appear in editorial content, but commission rates and affiliate programs never influence which products are recommended. Our category rankings are decided before affiliate consideration, and products with no affiliate program do win our category recommendations regularly.

3. Hands-on testing

Every product we review is installed and used by an editor on a real device used for daily work, for at least two weeks before publication. When the testing window is shorter (urgent coverage of a major release), we say so in the article. We never review a product based solely on a vendor demo, a press kit or a YouTube walkthrough.

4. Factual accuracy

Every claim of fact (pricing, features, system requirements, vendor history) is verified at the point of writing. Quotations from vendor pages or press releases are dated. Screenshots and pricing reflect the moment of publication and are not silently updated; if a fact changes materially, we add a dated “What changed” note at the top of the article.

5. Conflicts of interest

If a reviewer has a personal connection to a product or vendor (paid consulting in the last 24 months, family employed by the vendor, ownership of more than 1% of vendor equity), the reviewer is reassigned. We disclose any remaining minor relationships in a “Disclosure” line at the bottom of the article.

6. Authorship and bylines

Every article has a single accountable editor whose name, photo and contact email appear in the byline. AI tools may be used for grammar, translation or first-draft outlines, but every recommendation in a review is the judgement of a human editor.

7. Corrections

See the Corrections Policy for how mistakes are reported, acknowledged and fixed.

8. Questions

Editorial questions or to flag a possible violation of these guidelines: hello@apptizo.com.